If you want to enter the international market with your online shop, Amazon Germany (amazon.co.uk) is one of the best places to start. With more than 80 million potential customers in Germany, the German Amazon market Europe's biggest. Germany offers a great opportunity for ambitious brand owners who want to increase sales and international awareness.
Germany is the heart of European e-commerce
Germany's e-commerce is big and growing fast. It is a trusted market where customers are used to buying online.
Here are some key facts why the German market is one of the best places to start:
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- In 2024, the market size was 80.6 billion US dollars.
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- 84% internet users shops online.
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- Germany is one of the Europe most developed and the most trusted e-commerce markets.
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- 50% of purchases are made with smartphones.
These figures make the German e-commerce market very attractive. It is an ideal opportunity for companies wishing to enter the European market and reach buyers who already have a habit of buying online.
Why choose Amazon.de?
Amazon.de is Germany's biggest and most popular online platform - where Germans do most of their shopping.
Here are the main reasons why Amazon.co.uk is the right choice for your business:
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- Amazon.co.uk katab 64% Germany's e-commerce market.
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- The platform has more than 500 million visits six.
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- German shoppers trust Amazon fast delivery and good customer service due to.
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- Fulfillment by Amazon (FBA) makes logistics easy.
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- Customers trust Amazon.
You can quickly reach a large number of potential customers through Amazon.de. In addition, Amazon's world-class delivery network and service offer excellent support to help increase your business's credibility and sales.
What do German buyers value?
German customers are savvy buyers who value quality and transparency. To successfully sell products to buyers, you need to understand what matters most to them:
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- Quality and reliability are very important to them.
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- Retrieved from competitive prices, but price is not the only deciding factor.
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- Germans pay close attention genuine product information.
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- Environmentally friendly packaging is important - 81% in Germant considers itself environmentally aware.
German buyers expect high quality and buy reliable products. They also have a strong interest in sustainable consumption, which is why environmentally friendly solutions are preferred.
Logistics in Germany: what to expect?
In the German e-commerce market, customer service and speed of delivery are very important - shoppers expect a fast and convenient service.
Here are the main expectations for logistics in Germany:
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- Fast delivery (1-2 days) is standard.
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- Free delivery boosts sales and customer satisfaction.
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- Customers expect a simple and transparent return process.
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- Pan-European FBA allows easy access to neighbouring countries.
Well-organised logistics can be what makes your brand the first choice for your customers. Fast delivery and hassle-free returns build trust and increase repeat business.
Requirements and regulations
To do business in Germany, you need to comply with specific laws and regulations to ensure that sales are legal and safe:
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- CE marking is mandatory for electronic equipment to demonstrate compliance with EU safety requirements.
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- WEEE registration is required if you sell electronic products.
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- PackagingG registration is mandatory for all packaging.
If you are aware of the requirements and comply with them, you will avoid potential problems and can be sure that your business will operate successfully and legally in Germany.
Why start in Germany?
Germany is one of the best countries from which to start your international e-commerce growth.
Here are the main reasons why Germany is the best place to start:
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- 25% of total European e-commerce turnover comes from Germany.
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- Opportunity to expand rapidly to neighbouring France, Italy, Spain and the Netherlands.
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- German customers are Loyal and will buy repeatedly once trust is established.
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- Germany has a stable and high-income economy and strong consumption.
If your sales are successful in Germany, it's easier to expand to other European countries. Achieving success in a strong German market gives you a good basis for moving into other Amazon markets.
Start in Germany and expand to the rest of Europe
Enlargement is therefore Amazon.de platform is a smart move if you want to have a strong and sustainable e-commerce business in Europe. Germany offers a large market, buyer confidence and Amazon's powerful logistics. All of this creates the ideal conditions to get started and later grow into other European countries.
DigiHub can help make the whole process easy for you - from navigating the law and optimising product sheets to logistics and marketing. If you want to take your business international, we're ready to help!
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